My 3 Part Rant About Email Addresses AKA why your email address may be costing you work!
By Jessica Sitomer
Part 1: Your actual email address
“What’s in a name? That which we call a rose , by any other name would smell as sweet.” True, however if instead of a rose you called it email@example.com I’d never be able to remember the name long enough to find it and smell it. My point is, the purpose of an email is so people can contact you. Make it as easy as possible for them to do that. With free gmail accounts there are no more excuses. Now, that said, an email from your website domain is far more professional. If you have a name that is easily misspelled or misheard, like mine, don’t use your name. TheGreenlightCoach easy to spell and remember, if it’s important to you… Jessica Sitomer, no matter how important I am to you, you many still mistake me for Jessica Cinema or Jessica Cinnamon. If you have to say your name like I do.. S as in Sam, I, T as in Tom, O, M as in Mary, E, R, it’s a good indication that you want an easier email address.
Part 2: Do you want a job?
I’m assuming if you have given me your handwritten email address, that you want the job I just told you about, and because you didn’t have a card you wrote your contact information on a piece of paper. Yet, when I get home to email you, I can’t read your chicken scratch. What’s up with that? Listen, I have a TERRIBLE handwriting, because as I write, I’m thinking 6 words ahead of myself. There are times I seriously can’t make out what the heck I wrote. EXCEPT when I’m giving my contact information to someone. I slow down and write the letters as if I was being graded by my first grade teacher and my recess was at stake. I recently spoke at an event where people could put their information in a box to receive a free ebook I wrote. I couldn’t believe the handwriting. Did these people really want my ebook? I did my best, but if you’re reading this and have been waiting for my free ebook and haven’t received it, you’d better contact me, because your email address was illegible.
Part 3: Size matters
In addition to the bad handwritten emails I received for the free ebook, were the business cards with emails in this sized font (This is even larger than I’d have liked to post, but my computer is so professional it refuses to allow me to post smaller). I don’t wear glasses yet, and your tiny email address is making me think I need them. When I have to pull out a loop to read your business card you are making me jump through a hoop that most people will not be willing to do. If your email address is so long that it forces you to have font size 8, please see Part 1 of this rant.
I rant, because I care. These are fixable issues, yet if not attended to, can cost you more than you can imagine. One contact can lead to full time work on a 10-year series. Do you know how much money that is? And you can lose that opportunity by chicken-scratching @f67.com (again, when I wrote this article I used a font that was illegible, but upon putting it into my site, my computer changed it to a font that was legible. I’m sure the tiny smiling faces get my message across) Just say no to BAD EMAIL PRACTICES!