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Entertainment Industry Question 14: How do I sharpen my negotiating skills? (ex: day rate)

Apr 11, 2015 | Latest

Jessica’s Answer: I get this question a lot from people who don’t have agents. Negotiating is a skill that takes practice and training.  Now, if you’re like most people in the industry, you don’t have a lot of opportunity to practice or...

Entertainment Industry Question 13: What do you do when you’re calling people who talk about nothing but gloom and doom?

Apr 11, 2015 | Latest

Jessica’s Answer: This question came up during my Greenlight Mentor Program call. My Elites (as I lovingly call them), are seeing this time in our industry as an opportunity. Yet, everyone they call, complain about what’s in the news and wind up sucking my...

Entertainment Industry Question 12: With so many commitments, how do I manage my time?

Apr 11, 2015 | Latest

Jessica’s Answer: I chose to answer this question today, because it’s 1:30 am.  You see, I made a commitment to YOU, to answer a question per day, and guess what? For me, life showed up today.  I didn’t have time to blog because of my other...

Entertainment Industry Question 11: What is a realistic number to meet at a networking event?

Apr 11, 2015 | Latest

Jessica’s Answer: Yesterday’s comment becomes today’s question…”Realistic” is going to be different for each individual and each networking situation.  If you are an outgoing individual who is attending a large function with 500...

Entertainment Industry Question 10: What 3 things should you do when you go to a networking event?

Apr 11, 2015 | Latest

Jessica’s Answer: 1. Set a goal for the number of new people you will meet 2. Spend time creating the relationship before asking for their card (getting their information is far more important than giving yours. Of course you should still give yours once you get...

Entertainment Industry Question 9: How do I know when it’s time to give up on my dream?

Apr 11, 2015 | Latest

Jessica’s Answer: Oh, this question kills me!  It breaks my heart.  As someone who has been in this business for 20+ years, I’ve struggled with it myself.  As a coach, I’ve had this conversation with countless people. I’m telling you...
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RAVING FANS

"Jessica Sitomer's book reminds me of the old adage: 'Give a man a fish and he'll eat for a day. Teach him to fish and he'll eat for a lifetime.' There is no shortage of books on bookshelves in bookstores offering up the Hollywood hopeful a fish (or in most cases, something fishy). Sitomer provides a strategy on how to create a career so you will work (and eat!) for a lifetime."
-Andrew Kreisberg, Executive Producer, Arrow, Writer, Boston Legal, The Simpsons

"Jessica with AND.ACTION! has created a productive and effective way of not only guiding the reader through a method of setting attainable goals but also providing for them an enjoyable process in the journey of self discovery."
-Ana Lucia Cottone, Television Programming Executive

"Thinking outside the box and nurturing relationships is the key to being a successful actor. Jessica Sitomer's AND.ACTION! will teach you how to do this. The same career building tools she shares here will also help you balance your life when you get to wear many hats in this field. Run to get this book!"
-Diane Farr, Actress, Numb3rs, Author, The Girl Code
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