Jessica’s Answer:

As I pointed out yesterday, people in the entertainment industry don’t respond well to cold calls. If you want to “warm up” your call, the BEST way, is to get a referral to the person you’re calling.

If you don’t know anyone who knows the person you’re calling, do research on the person.  Find a common link, something you admire, or a question that only he/she can answer.  

Whenever possible, send a personalized letter introducing yourself and explaining the reason for your call  BEFORE you make the call.  This way, the person can absorb what you’re calling about and be expecting your call.

If you have a question, put it in the comment section.

To your success!